Fashion and design are two unique things that goes in the context of each other, Fashion branding is bringing your unique blend of originality and will--to create an exceptional piece that expresses your fashion voice in its highest pitch.
There is a lot of creativity in the fashion industry, which many times makes it really a pain to even properly rank the biggest brands in the community, but there is something really specific about these brands that still make them ranked on top regardless of how anyone positions them.
Virgil Abloh, Creative director of Louis Vuitton, in an interview with Naomi Campbell for British Vogue expresses two real qualities that will instantly improve your design brand.
First Quality:
CULTURE.
Culture is the most important quality that every designer really has to impress into their design, the reason is obvious.
As a designer you want to create designs and clothings that people not only wear but do have a deep sense of belonging to, and the only way you can create such kind of magic is to actually design from and for a culture you as a designer are most comfortable with.
Culture is the heart-beat of fashion, culture is what makes individuals feel represented, and culture is what what brand should represent.
Second Quality:
PERSONALITY..
Culture is quite a really broad perspective, because a real designer brand should be able to represent more than a culture, a true designer brand should have the prowess of combining many relatively different cultures and branding them as one, but what if your brand can just represent only a handful of cultures?
Then definitely you need this second quality in your branding: Personality.
As broad as culture can be, Personality boils down to a specific thing, and Personality in fashion branding is simply impressing your original self into your designs, and don’t be scared, because, people can sense and feel originality, and most people appreciate and accept it.
Conclusion...
Bringing these two qualities into your brand will immediately improve the value of your designs, but these qualities in themselves will take you as a designer an interesting amount of effort to be able to properly express them in your design, but once you are confident enough to experiment with them, your fashion designs just got branded!
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