Tobi EfunnowoMay 28, 2021How To Start Your Streetwear Brand 103This is the third part of our series. The focus is on your customers, who they are, and what they want.
Tobi EfunnowoMay 20, 2021How To Start Your Streetwear Brand 102Today we define and discuss “why” you have a brand in the first place.
Tobi EfunnowoMay 13, 2021How To Start Your Streetwear Brand 101Bits and pieces I’ve gathered over the course of a couple years, researching the industry. Just might be what you need.
Tobi EfunnowoApr 22, 2021Masstige: the new luxuryValue is a core concept that needs to be understood to run a successful business. This article teaches you how to create value.
Tobi EfunnowoApr 22, 2021Trust: the brand currencyDescribing the importance and value of trust. Taking an in-depth look at the concept and how to apply it to our brands.
Tobi EfunnowoApr 22, 2021Why you need a brand strategy for your fashion businessThe key to growing your fashion business If you’re reading this, then you likely own and(or) run a fashion-based business, and you are...