This is the third part of our series. The focus is on your customers, who they are, and what they want.

Today we define and discuss “why” you have a brand in the first place.

Bits and pieces I’ve gathered over the course of a couple years, researching the industry. Just might be what you need.

Value is a core concept that needs to be understood to run a successful business. This article teaches you how to create value.

Describing the importance and value of trust. Taking an in-depth look at the concept and how to apply it to our brands.

The key to growing your fashion business If you’re reading this, then you likely own and(or) run a fashion-based business, and you are...