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Chanel Announces Karl Lagerfeld's Successor: Virginie Viard





Early in the week, news broke that legendary designer Karl Lagerfeld had passed away at the age of 85. French label, Chanel, in the midst of honoring the legendary creative, confirmed on Instagram that it has selected a designer to follow Lagerfeld’s superb 36-year run with the fashion house.

Virginie Viard, who was the labels creative studio director, was relatively unknown compared to the household name that is Lagerfeld, will take over as Chanel’s creative director. As Fashionista notes, fashion insiders have long speculated about Lagerfeld’s eventual replacement, with names like Marc Jacobs, Haider Ackermann and one of Lagerfeld’s all-time favorite designers, Hedi Slimane as the top picks.


For most of his time at Chanel, Lagerfeld worked alongside Viard to develop the multiple yearly collections. She also took bows with him at the end of many recent shows, including the Spring 2019 haute couture collection that Lagerfeld wasn’t able to attend due to sickness. For now, we can say that the iconic brand is in good hands.


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