Astrid Anderson, a Danish designer has been named as the new Creative Director of a new line from Label FILA called FILA Fjord. The new premium line is based around FILA’s heritage and in particular its “The Measure of Perfection” slogan. The collection will take inspiration from the relationship between northern architecture and the environment.
FILA Fjord will include ready-to-wear, outerwear, footwear, accessories and bags. Anderson is said to bring his Scandinavian roots into play, giving it a natural, sustainable and streamlined lifestyle design presence. The line will make its debut at Pitt Uomom in January before releasing in time for Fall/Winter 2019.
Anderson explained that “FILA is one of the worlds most iconic sport style brands and being able to explore the history an re-imagine it for a modern audience is a really exciting challenge.”
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