Zion Williamson has unveiled official photos of the first Zion 1 sneaker launch, weeks after giving a look at his first signature sneaker with the Jordan brand.
The first sneaker to drop will be the “Gen Zion” colorway in black and white, followed by a purple/blue “ZNA” take, a multi-colored “Noah” and a pink “Marion” iteration, all in May, 2021.
The Zion 1 is said to have been inspired by the NBA star’s fusion of power and physicality on and off the court.
The Senior Footwear Designer at Jordan sport, Vianney de Montgolfier stated that “we knew that one of Zion’s main inspiration for the look of the shoe was superhero armor. When we thought about an icon or symbol that could clearly draw out the shoes benefits, the “Z” made perfect sense to us.”
Zion also commented on the Gen Zion colorway, saying “The white and black colorway is important to me. Growing up I was taught that your home base is your foundation. Whether it’s your family or your brothers, you need a solid base to start from, and that’s what the black and white colorway represents for me.”
The collection which will also feature garments, is set to release on April 23 with the Gen Zion sneaker, followed by the release of the “ZNA” on May 5, “Noah” on May 19, and “Marion” on May 25. All will be available on the Nike Jordan online store.
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