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Jimmy Butler becomes TAG Heuer’s Newest Brand Ambassador


Jimmy Butler took to Instagram to showcase his latest business venture as he becomes TAG Heuer’s brand ambassador. He stated “around here, we say pressure makes diamonds or pressure bursts pipes. everything I do is to make sure I’m making diamonds out of that pressure. i’m proud to join TAG Heuer as their newest brand ambassador, in a family of athletes who compete to win at all costs.

The NBA star, who had a great regular season, averaging 21 points, six rebounds and seven assists, playing for the Miami Heat joins the Swiss watchmaker family, with a plethora of athletes such as Naomi Osaka, Petre Kvitova, and movie star Patrick Dempsey. You can expect to see a TAG Heuer on his wrist in the pre-game tunnel walk, postgame interview and more.

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