Adidas Soccer and Brazilian sneaker blog are collaborating on a project to create a “City Icons 2019” pack to commemorate this year’s Copa America. The project is part of a partnership between both brands called “SBR Futebol Club”, which celebrates the Brazilian soccer culture.
The collaboration will see top sneaker shops in Brazil; Guadalupe, Maze, and Your ID, get paired with major restaurants in Sao Paulo; Heat Deli, Deli Sandwiches and Fôrno, to create a pack of three custom-made soccer jerseys. The sneaker shops acts as the jersey’s club while the restaurants are the team’s sponsors.
All three restaurants will also create a special menu of Brazilian street food that is sold outside local stadiums.
The jerseys will be available in limited quantity at the Guadalupe Store, Maze and Your ID store on June 2.
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