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H&M Recruits Eytys Collaboration




H&M has unveiled its latest collaboration with fellow Swedish label Eytys for a gender neutral collection. The capsule features footwear, apparel and accessories, with footwear styles including new takes on a number of Eytys’ signature chunky-soled styles. All of the shoes will also come in boxes decorated by painter Zoe Barcza.

The collection’s apparel includes jackets, T-shirts, sweatshirts and trousers. As well as a color palette which includes dark green, bright yellow, khaki, dark blue, black and white. It also features pieces in snakeskin prints, stiff cotton, and fake patent leather. Eytys creative director Max Schiller describer it as “all about proportions - creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear.”

The full capsule is set to release on January 24, with pieces going at affordable prices.


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