Calvin Klein has called on the services of Glen Luchford to shoot its star-studded 2019 campaign, Titled “Our Now”, it stars A$AP Rocky, Kendall Jenner, Shawn Mendes and some other models.
The campaign sees Rocky and others pay homage to the ’80s and ’90s Calvin Klein campaigns, depicting celebrities wearing CK items in an intimate, casual setting. Once the campaign had aired, Rocky took to Instagram to explain what “freedom” meant to him, saying “I feel extraordinary because I’m free to be myself… I think I’m just great being pretty, man.”
Supported by the New Order’s 1987 single “True Faith,” the campaign celebrates youth culture and freedom, and captures some of this generation’s most influential stars.
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